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#EDDM USPS ZIP#
#EDDM USPS FREE#

#EDDM USPS FREE#

If your business is looking for people in their 20s to 30s who like to travel, for instance, a residence-based EDDM campaign is going to reach a lot of people, but only a small percentage of those reached will be good leads.Ĭlick Here to Get Started and Sign Up for a Free Wise Pelican Account (No Credit Card Required)! It Can Be a Waste of Money Successful marketing campaigns don’t just rely on a great message – they also need to find the right audience.

It can also help spread the word if you are a new business in a smaller or close-knit community, but if you are looking for customers in specific demographics by age, income, industry, or other segments, EDDM is probably not for you. While the EDDM service is a good choice for those trying to canvas a specific geographic area with a product or service that will be beneficial to the residents in the area, there’s no way to target specific recipients.ĮDDM could potentially be beneficial for certain industries like restaurants, local retailers and services like dentistry, auto repair, salons, and moving and storage businesses. It’s More Difficult to Reach a Target Market Let’s talk about some reasons why the USPS EDDM may not be helpful for your business.

The EDDM mailing must be 5,000 or fewer postcards per day.The mailing must also be at least 200 pieces and at least one complete carrier route.

#EDDM USPS ZIP#

The mailing must go to zip codes with USPS door-to-door routes.Your postcard must be larger than 6.125” by 11.5” and smaller than 12” x 15”.But there are some qualifications your mailing needs to meet: This type of saturation mailing aims to hit every residence in a neighborhood. USPS EDDM is a service that allows you to blanket an entire mail carrier route with business postcards at a discounted rate. What is USPS EDDM?įirst, let’s take a look at what this service is and what it does. You can even take advantage of postage discounts!Īll in all, being aware of the requirements for creating postcards for your EDDM marketing campaign will make your advertising efforts hassle-free and effective.Are you curious about the USPS Every Door Direct Mail (EDDM) service? Have you been using the service and wondering if it’s effective for your business? Here are some reasons why you shouldn’t use USPS EDDM. If you don’t have a design for the postcard yet, you can use the EDDM Online Tool at the USPS website. The USPS uses the US Census data, so you can rest assured that the postcard will only be mailed out only to those who belong to your target market. You must choose a specific neighborhood or audience.Įven if you can mail out to every door within a specific area, you might still not get a targeted marketing campaign unless you filter the list by age, household size, or income.You must make sure that the paper weight does not exceed 3.3 ounces, and you only need to pay less than twenty cents each for mailing them all out. Let’s say that you want to mail out 500 postcards to every door within the vicinity of your physical store.

If you want a customized size, make sure that it fits the size and paper weight requirement of the USPS. The most common among the EDDM postcard sizes is 6.5” x 9”.

There are different EDDM postcard sizes.

As a result, you will have a print marketing campaign that is quickly put together, cheap, and targeted.įor EDDM mailing, there are a few things and requirements that you must be aware of: The good thing about this campaign is that if you are a start-up business, you do not have to waste time collecting customer’s names and physical or email addresses – the USPS takes care of that for you. They can also mail out the postcards based on demographic, zip code, household size, or neighborhood. Here, they will mail out one postcard to every door within your restaurant’s vicinity, for example. EDDM is the Every Door Direct Mail program of the the United States Postal Service. If you’re a busines owner, you should consider using EDDM mailing as part of your print marketing campaign.